Keyword research is essential for SEO success, and combining Google Trends with SearchAtlas can help you discover trending search queries, identify seasonal patterns, and refine your content strategy. This guide walks you through how to leverage both tools to find high-impact keywords.
Step 1: Use Google Trends to Identify Keyword Trends
- Go to Google Trends and enter a broad topic or keyword.
- Adjust filters for location, time frame, category, and search type (e.g., web, image, news, YouTube).
- Look at rising and breakout keywords to identify growing trends.
- Check the interest over time graph to see whether the keyword is stable, seasonal, or gaining popularity.
💡 Example: If searches for “AI-powered SEO tools” are rising, it may be a great topic to target.
Step 2: Analyze Related and Trending Keywords
- Scroll down to find related topics and queries—these reveal additional keyword opportunities.
- Look for question-based searches that can inspire blog posts, FAQs, or guides.
- Compare multiple keywords to see which one has a higher search trend over time.
Step 3: Validate Keywords in SearchAtlas
Once you’ve identified trending keywords in Google Trends, input them into SearchAtlas Keyword Explorer to gather deeper insights:
- Search Volume – How many searches occur per month.
- Keyword Difficulty (KD) – The competition level for ranking.
- SERP Competition – Which websites currently rank for the term.
- CPC (Cost Per Click) – If the keyword has commercial value.
💡 Tip: Focus on low-difficulty, high-volume keywords for easier ranking opportunities.
Step 4: Find Long-Tail and Semantic Keywords
- Use SearchAtlas’s Related Keywords feature to find long-tail variations.
- Identify LSI (Latent Semantic Indexing) keywords to enhance topical relevance.
- Optimize content with a mix of primary, secondary, and entity-based keywords.
Step 5: Plan Content Around Trending Keywords
- Use Google Trends’ seasonal data to create a content calendar.
- Publish content before peak search interest to maximize visibility.
- Optimize pages using SearchAtlas On-Page SEO Audit for keyword placement and readability.
Step 6: Track and Adjust Your Strategy
- Monitor keyword rankings with SearchAtlas Rank Tracking.
- Adjust content based on trend shifts—update or repurpose posts as trends evolve.
- Stay ahead by continuously checking Google Trends for new keyword opportunities.
Final Thoughts
Combining Google Trends with SearchAtlas allows you to make data-driven keyword decisions, ensuring your content is timely, relevant, and optimized for search engines. Whether you’re targeting viral trends, seasonal topics, or evergreen keywords, this strategy will help you stay ahead in SEO.
Google Trends helps identify emerging search trends, while SearchAtlas provides in-depth keyword analysis, including search volume, competition, and ranking potential. Combining both ensures you target high-impact keywords effectively.
- Rising keywords are gaining popularity over time.
- Breakout keywords have experienced an explosive increase in searches, often indicating viral or rapidly growing interest.
Adjust the time frame in Google Trends (e.g., past 12 months or 5 years) to identify recurring seasonal spikes. Use this data to plan content in advance and publish it before peak search periods.
Input the trending keyword into SearchAtlas Keyword Explorer to analyze key SEO metrics such as:
- Search Volume – Monthly searches for the keyword
- Keyword Difficulty (KD) – Competition level for ranking
- SERP Competition – Who currently ranks for it
CPC (Cost Per Click) – Indicates commercial value for paid ads
Long-tail keywords (e.g., “best AI-powered SEO tools for small businesses”) have lower competition and higher conversion potential. Semantic keywords (LSI keywords) help improve topical relevance and search visibility.
Yes! You can update older blog posts by incorporating new trending keywords, improving keyword placement, and refreshing content based on current search trends.
Use SearchAtlas Rank Tracking to monitor keyword performance and adjust your content strategy as trends evolve.
Regularly—at least once a month—to stay updated on industry trends, seasonal patterns, and emerging search topics.
Not always. A balanced keyword strategy includes:
- High-volume keywords for broad visibility
- Low-competition long-tail keywords for easier ranking
- Trending keywords for timely engagement
Use trending keywords in:
- Social media posts and hashtags
- Video content (YouTube, TikTok)
- Landing pages and product descriptions
- PPC campaigns for paid search