Generative Engine Optimisation and Answer Engine Optimisation — we make sure your brand appears when AI tools like ChatGPT, Gemini and Perplexity answer your customers' questions.
Millions of people now get answers directly from AI tools without clicking a search result. GEO and AEO ensure your brand is the one being cited and recommended.
A systematic approach to making your brand the trusted answer across AI search platforms.
Establish your brand as a recognised entity in Google's Knowledge Graph — the foundation of AI search visibility.
Create content specifically structured to be understood, summarised and cited by AI answer engines.
Build the trust signals — backlinks, citations, mentions — that make AI models treat you as a reliable source.
Map and optimise for the exact questions your audience asks AI tools — ensuring you're the answer they get.
Optimise for ChatGPT, Gemini, Perplexity, Claude and emerging AI search tools simultaneously.
Monitor your brand's presence across AI platforms with monthly reports showing citation growth over time.
The most common questions before starting a GEO/AEO campaign.
AEO (Answer Engine Optimisation) focuses on being the direct answer to a question — in featured snippets, voice search and AI responses. GEO (Generative Engine Optimisation) is broader, covering how your brand gets cited and referenced within AI-generated content overall. In practice, we treat them as one connected strategy.
We track brand mentions and citations across ChatGPT, Gemini and Perplexity for your target questions, alongside traditional metrics like featured snippet capture and traffic — reported monthly.
No — it builds on it. Strong technical SEO and content authority are still the foundation. GEO/AEO adds the entity optimisation and content structuring that specifically improves AI citation likelihood.
ChatGPT, Gemini, Perplexity and Google's AI Overviews are the primary focus, since they cover the large majority of AI search usage today — with an eye on emerging platforms as usage shifts.
Most businesses have zero AI search presence. We'll change that.