01
Audience research
We analyse your ideal customer’s interests, behaviours and demographics to target real buyers.
Meta Ads Services
Facebook & Instagramads that actuallyconvert.
Precision-targeted campaigns built around your audience, offer and ROAS goals. We focus on results, not vanity metrics.
Illustration · sample data
4.2xAverage return on ad spend
−38%Cost per lead after optimisation
2.4xClick-through rate improvement
£120k+Revenue driven in tracked conversions
Meta Ads management that reaches buyers, not browsers.
We build and manage Facebook and Instagram campaigns that find your ideal customers and turn clicks into revenue.
- Audience research and targeting strategy
- Ad creative strategy and copywriting
- A/B testing and continuous optimisation
- Retargeting and lookalike audiences
- ROAS tracking and monthly reporting
See a Facebook and Instagram ad funnel convert.
Raise the daily budget and switch on retargeting and lookalikes. Each dot is a group of people moving from seeing your ad to buying. Rates are illustrative, set around our average 4.2x return.
£50 / day£150 / day£500 / day
4.2xReturn on ad spend
£630 revenue per day
£630 revenue per day
Impressions0
Clicks0
Leads0
Sales0
Full Meta Ads management.
Everything from strategy to daily optimisation, handled by one team.
02
Creative strategy
Ad creative recommendations and copywriting designed to stop the scroll.
03
A/B testing
We test audiences, creatives and offers, then scale the winners.
04
Retargeting funnels
Multi-stage campaigns that re-engage visitors, cart abandoners and past customers.
05
Pixel & tracking setup
Full Meta Pixel implementation and conversion event tracking.
06
Monthly reporting
ROAS, CPL and conversion reports, plus a roadmap for upcoming optimisations.
Meta Ads questions, answered.
Budgets, tracking, creative and timelines.
It depends on your industry and cost-per-lead benchmarks. We recommend a realistic starting budget during your free audit, with no fixed minimum.
We use the Conversions API alongside the Meta Pixel for more reliable server-side tracking, and factor attribution gaps into how we read performance.
Both. We provide creative strategy and copywriting, and can work with your existing design assets or coordinate creative production.
The learning phase usually takes 1 to 2 weeks per campaign. Meaningful ROAS gains from testing typically appear within 4 to 6 weeks.
Meta Ads management covers audience research, campaign structure, ad copy and creative direction, pixel and conversion tracking, ongoing testing, budget optimisation and clear reporting across Facebook and Instagram.
There is no single right number. It depends on your offer, margins, audience size and goal. Many businesses begin with a test budget, learn what converts, then scale the campaigns that perform. We recommend a starting range after your audit.
Google Ads captures people who are already searching for what you sell. Meta Ads reaches people while they browse Facebook and Instagram, so it builds demand and can retarget visitors. Many businesses run both.
Campaigns need a short learning period while the platform finds the right audience, so expect testing in the first few weeks. After that we refine targeting, creative and budget toward lower cost per lead or sale.
More digital marketing services to grow with.
Stop wasting Meta Ads budget.
Get a free audit of your current Meta campaigns and see exactly where money is being lost.
sam@digitalhappiness.in+91 70091 06028Mohali, India